IBM：Focus on brand trust

Now more than ever, consumers have numerous options when it comes to where to buy their food. With such a competitive food industry, brand differentiation is important to remain top of mind for buying decisions.
Sustainability—often the key differentiator in a crowded marketplace—is a driver of consumer
loyalty.Trends show that consumers want to know more than just the nutritional information—they want to know the food’s origin, when it was grown and how.

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